It happened on June 28, 1997. In the third round of the second fight between heavyweight boxers, Mike Tyson, who was trying to regain the title, bit his rival Evander Holyfield’s ear, ripping off a piece. The attack led to Tyson’s disqualification and became one of the most bizarre moments in a career full of ups and downs.
Mike Tyson and the ears are back. The former world champion has decided to launch a new product on the market: marijuana gummies in the shape of bitten ears. The product name is Mike Bites and they are manufactured by his company, TYSON 2.0 .
Launched at the end of 2021, the company has a mission to create “innovative, high-quality cannabis products that are recognized for their purity, precision and wide accessibility” and this is not Tyson’s first marijuana-related venture. The boxer assures that the consumption of the plant has brought him great benefits and in 2018 he created Tyson Ranch , a 40-hectare property to cultivate it. In 2019, he launched a podcast called Hotboxin’ With Mike Tyson in which he chats with various celebrities while consuming marijuana. He currently has more than 40 million followers.
The new product has drawn attention for making a direct reference to Tyson’s unsportsmanlike behavior, which cost him his boxing license and a fine of more than $3 million. The bitten ear gummies were presented through the company’s Twitter account with the following message: “Holy ears! They are finally here! Go get your Mike Bites now.”
According to World Boxing News , a site specializing in boxing issues, in 2019 Tyson proposed to Evander Holyfield the idea of making a collaboration that would refer to the ear incident. It remains unclear whether or not Holyfield is involved with Mike Bites.
Mike Tyson twice won the world heavyweight title and became the youngest boxer to win a world title by beating Trevor Berbick when he was just 24 years old. Throughout his career he has been involved in various scandals, including accusations of rape and domestic violence.