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While many Americans support the legalization of cannabis, those same people may get squeamish when a dispensary tries to open its doors in their neighborhood. The phenomenon is known as NIMBY – not in my backyard. But two savvy dispensary owners Lauren Carpenter and Dustin Moore believe they have figured out how to win over their neighbors.
As the co-founders of Embarc, a northern California cannabis retailer with shops in Tahoe, Alameda, Martinez, and Fairfield, the married couple has developed a unique and community-friendly approach to cannabis sales. They join the Green Entrepreneur Podcast to talk about it.