Opinions expressed by Entrepreneur contributors are their own.
If you’re a cannabis brand or retail executive, the place to be this month is the MJ Unpacked show at the Hilton in New York City from May 18 to 20th.
While many other cannabis trade events, including the infamous MJBiz Con, are heavily populated by companies on the supply side of the business (equipment, software, services), MJ Unpacked is focused exclusively on CPG (Consumer Packaged Goods) or brands.
“We’re at the onset of the golden age of the brand. We’re going to really start seeing brands establish themselves and start controlling the relationship with the consumer,” says George Jage co-founder, along with his wife Kim, of MJ Unpacked. “Every single attendee who comes into our show is a cannabis brand or retail executive with the title of manager or higher. We’re bringing into the room a very exclusive group. Everybody’s a decision-maker.”
The Jages are in familiar territory. George has nearly three decades of experience as an event producer and media executive. He entered the cannabis industry in 2014 as President of MJBizDaily and was the lead architect of MJBizCon from 2014 through 2017, going on to serve as CEO of Dope Media.
Kim is a brand developer and marketing executive. She was a partner and VP at World Tea Media, and director of sales & marketing at F+W Media.
On this week’s episode of the Green Entrepreneur Podcast, the couple unpacks what to expect at MJ Unpacked, why they chose New York as the spot to drop their second-ever show, their predictions for the industry, and how they manage to stay married and work together.